陈维贤私域商业操盘手培养计划第三期

课程目录：文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

1.1.1腾讯官方的私域解读与布局文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

1.1.2用私域做业务增长的5个关键KPI文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

1.1.3企业级私域商业的“增长公式”文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

1.2.1如何做业务模型的梳理与设计文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

1.2.2对现有业务做“私域”提效改造文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

1.2.3案例：美妆品牌的“完美日记”式起盘文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

1.3.1设置“合理”的私域业务目标文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

1.3.2把目标拆解成为运营规划文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

1.3.3筛选出可马上“落地”的运营计划文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.1.1怎样挖掘私域的用户价值和需求文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.1.290%玩私域的人不了解“用户触点”文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.1.3私域运营的风险评估文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.2.1怎样构建私域业务的“增长飞轮”文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.2.2提高私域引流效率的4个关键因素文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.3.1人人都要重视的数据化运营思维文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.3.2选好数据化工具，私域运营事半功倍文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.3.3研究上百个私域案例总结的数据化提升销售转化办法文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.4.1教你用“TAAS”逻辑复盘私域运营策略文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.4.2复盘中的失败点与机会点文章源自行之网-https://www.xingzhiwz.com/%e9%99%88%e7%bb%b4%e8%b4%a4%e7%a7%81%e5%9f%9f%e5%95%86%e4%b8%9a%e6%93%8d%e7%9b%98%e6%89%8b%e5%9f%b9%e5%85%bb%e8%ae%a1%e5%88%92%e7%ac%ac%e4%b8%89%e6%9c%9f/1709/

2.4.3如何让你的私域运营策略价值千万

3.1.1如何将运营手段和思路固化为SOP

3.1.2用SOP高效管理流程和团队

3.1.3如何快速迭代SOP

3.2.1如何用数据化工具提升人效

3.2.2揪出小白兔，复制精英的方法

3.2.3如何用数据化提升团队管理

3.3.1从销售转化、客情维护看私域基础人才

3.3.2从培训赋能、流程管理看一线管理者

3.3.3从业务创新、减本增效看私域高阶人才

3.4.1基于数据和用户反馈进行私域可规模化评估

3.4.2利用云管理扩大私域商业规模